Upset Hindus urge France distillery to withdraw Lord Ganesh gin & apologize
Upset Hindus are urging La Bouëxière (Brittany, France) based Distillerie Awen Nature to apologize and withdraw its Gin Ganesh, named after Hindu deity; calling it highly inappropriate.
Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that inappropriate usage of sacred Hindu symbols or deities or concepts or icons for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is president of Universal Society of Hinduism, indicated that Lord Ganesh was highly revered in Hinduism and he was meant to be worshipped in temples or home shrines and not to be used for pushing gin or to adorn gin bottles. Moreover, linking a deity with an alcoholic beverage was very disrespectful, Zed added. In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.
Distilleries should not be in the business of religious appropriation, sacrilege, and ridiculing entire communities. It was deeply trivializing of divine Hindu deity to be displayed on a gin bottle, Rajan Zed emphasized.