Las Vegas launches WE ARE SIKH Campaign
The local Las Vegas Indian Sikh community along with the visiting national leaders from Sikh community are launching from Las Vegas a nationwide campaign – WE ARE SIKHS.
Please join Sherrif Joe Lombardo and Las Vegans on Sunday, March 26th at 6 PM at the Pure Indian Cuisine for an informative and educational talk on the upcoming WE ARE SIKHS campaign across America. There is no cost to attend and dinner will be provided, however, volunteer donations will be gladly accepted. The event is underwritten by the Mast Entertainment and SEVA of Las Vegas.
The campaign will concentrate on educating the diverse American communities about Sikhism and Sikh community in America – their contributions and the commitment to the shared American and Indian values of freedom, equality and justice. Some of the Sikh communities, especially in California and Washington States’ have deep roots in America and have called America their home for generations, however, in Las Vegas most of the Sikh members of the Indian community are recent immigrants. This is the first time that the Sikh community is organizing itself nationally and is taking steps to fundamentally change the way Sikhs are perceived in America. This campaign is set to be rolled out in mid-April on the auspicious occasion of Vaisakhi, an important religious day for Sikhs.
The campaign will feature ads on Sikhs on television, online, social media, and a significant grassroots program. The campaign will also run ads on national TV channels such as Fox and CNN.
With recent upswing in crimes against immigrants in general, and especially identifying Sikhs with Muslims, there is a major campaign across the country to educate Americans on Sikhism and Sikh community. Sikhs have long been a subject of misunderstanding due to their attire, looks and language.
The national campaign is led by Sikh community leader and activist Dr. Rajwant Singh, Chairman, Sikh Council on Religion and Education (SCORE). Dr. Singh is the co-founder and the senior advisor to the National Sikh Campaign which has engaged President Obama’s media team and Hillary’s Clinton’s former strategy team to launch a major media initiative to educate Americans about Sikhs and Sikhism. He has worked with three different presidents: Clinton, Bush and Obama and their respective administrations on various faith-based, social justice, and environmental issues. Dr. Singh also initiated the first ever White House celebration of the Birthday of Guru Nanak, the founder of Sikhism. He has also organized the first ever Sikh celebration at the White House in 2004 during the Bush administration and had initiated the presidential greetings on Guru Nanak’s birth-anniversary during Clinton administration.
Internationally, Dr. Singh has represented the Sikh perspective in numerous international forums and has been invited by the Vatican and Buckingham Palace to serve as a Sikh representative. Dr. Singh currently resides in the Washington, D.C. Metro Area where he practices as a dental surgeon and has three clinics.