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Monday, March 25th, 2019


REI apologizes & removes Lord Ganesh yoga mat towel after Hindu protest

“Outdoor & Sporting Goods Company” REI (Recreational Equipment, Inc.), headquartered near Seattle, has apologized and removed yoga mat towel carrying the reimagined image of Hindu deity Lord Ganesh, which upset Hindus objected, calling it “highly inappropriate”. Courtney Gearhart of REI Brand Stewardship & Impact, in an email to Hindu statesman Rajan Zed, who spearheaded the protest, wrote: “Thank you for bringing this matter to our attention. This was a miss on our part, and we apologize for the oversight. We removed this item immediately from and informed our teamsRead More