Upset Hindus are urging Doral (metro Miami, Florida) based clothing brand “On Cue Apparel” for an immediate withdrawal of shorts carrying images of Hindu deity Lord Ganesha; calling it highly inappropriate.

Distinguished Hindu statesman Rajan Zed, in a statement in Nevada, said that Lord Ganesha was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to adorn one’s thighs, hips, groin, buttocks, genitals, and pelvis. Inappropriate usage of Hindu deities or concepts or symbols for commercial or other agenda was not okay as it hurt the devotees.

Zed, who is President of Universal Society of Hinduism, also urged “On Cue Apparel” and its CEO to offer a formal apology; besides withdrawing “Ganesha BW Shorts” which displayed various images of the Lord Ganesha.

Zed further said that such trivialization of Hindu deities was disturbing to the Hindus world over. Hindus were for free artistic expression and speech as much as anybody else if not more. But faith was something sacred and attempts at trivializing it hurt the followers, Zed added.

In Hinduism, Lord Ganesha is worshipped as a god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking.

Objectionable “Ganesha BW Shorts” were priced at $34.99.