Upset Hindus are urging Las Vegas-headquartered luxury activewear “Niyama Sol” for an immediate withdrawal of legging carrying images of Hindu deity Ganesh; calling it highly inappropriate.

Hindu statesman Rajan Zed from Reno, NV, in a statement today, said that Lord Ganesh was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not for adorning legs and thighs and wicking moisture. Inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees.

Zed, who is President of Universal Society of Hinduism, also urged “Niyama Sol” and its CEO to offer a formal apology.

Zed further said that such trivialization of Hindu deity was disturbing to the Hindus world over. Hindus were for free artistic expression and speech as much as anybody else if not more. But faith was something sacred and attempts at trivializing it hurt the followers, Zed added.

In Hinduism, Lord Ganesh is worshipped as ga od of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking. “Ganesh is fresh” legging was priced at $158.

Niyama Sol, which describes itself as  “Luxurious lifestyle activewear made with love, from recycled plastic bottles”, and whose tagline is “From studio to street”; sells bracelets, bras, capris, dresses & jumpsuits, hats & beanies, jewelry, joggers, leggings, long sleeves, mens tops, patches, shorts, sweatshirts, swimwear, tanks, tees, towels, etc.